The Rosebud Principle

 

"Maybe it was something he lost"

Gawker founder Nick Denton recently learned the Zuckerbergian teachings of THE SOCIAL NETWORK the hard way: don't go changing formats in midstream, i.e. you can't expect people to endure slow confusing menus on their lunch break. Denton's recently lost tons of readers in a bid to redesign Gawker for the future. Redesigning is never smart until you have a billion friends, which is why Mark Zuckerberg is so uptight about the server being down even for a day in David Fincher's movie. You can't have doubt, or distraction or difficulty - the competition is too great. Was it self-sabotage, a fear of getting too big too fast that sent Denton on the wrong trail? And if one is, like Zuckerberg, free of such self-doubt, is it because of confidence, or just that the self-doubt already has a home, in bad relationships?

NETWORK's semi-fictionalized (?) Mark Zuckerberg (Jesse Eisenberg) is not as pompous--yet--as Charles Foster Kane in decreeing people will think "what I tell them to think!" and he's smart enough to never go down with the ship, because he sells everybody else out first. Yet in the Big Jim Gettes segment of CITIZEN KANE (the only movie SOCIAL NETWORK, other than THERE WILL BE BLOOD, TSN can really be compared with), Welles' clueless billionaire lets go of his common sense and decides to not bow out of New York's gubernatorial race, even if means exposing his love nest with "singer." Zuckerberg knows far more about the death knell of bad press than Welles, but of course now the press itself is far different: instead of yellow journalism smear campaigns between rival papers, scandal can be brought out by even the most drunk and marginalized of nerds.  

But I mention Rosebud because of the overarching theme of Fincher's film, which begins with Zuckerberg on a date with Erica (Rooney Mara, shortly to be seen as Lisabeth S. in the DRAGON TATTOO remake) and hints Facebook was the result of a drunken bit of coder geek vengeance against her after she broke up with him just because he was more concerned about getting into snooty Harvard clubs than he was about her and her stupid issues. Once all Mark's problems are solved, and he's got 24 bazillion dollars, he remembers he invented Facebook just to stalk her, and lives obsessively ever after. If Kane had been around in the age of Facebook, maybe there wouldn't have been so much confusion over who or what Rosebud was: he'd have a picture of it in his albums! He'd have a sledding game on there, and a 'design your own vintage sled' app. The ornate picnics and famous guest-collecting could be canceled, because he wouldn't need to see his friends to prove they existed. He could make Xanadu online via one of those online worlds with the Sims.

In short, for all his fancy talk, Kane failed to crush the social sphere down to a small enough crumpled ball that he could find his obscure object of desire, that Rosebud. Zuckerberg on the other hand destroys the last vestiges of the gasping public sphere, and lives in eternal orbit around his beloved lost sled/girl because, in the process of amassing his fortune, he dissolved the meaning of wealth. The need to flaunt has been replaced by the need to haunt. Mansions mean nothing if all you need is a wireless connection to keep your million friends always in reach.

In each case (Rosebud, Erica) we're caught in the same dramaturgical principle - the 'suspension of functional maturity.' The subject 'freezes' in time when the opportunity arises to escape the confines of his current life - and it resumes when he's climbed so far up there's no one in sight to conquer. As a boy Kane dropped his sled when it was time to go to New York and learn to manage his inherited fortune. He remembers it only later, but "singer" Susan Foster comes into his line of flight right as he's about to go uncrate it. Finally preparing to project his objet petit a, Kane's receptivity finds an accidental screen in Susan. His purpose changes from resuming his childhood progress to trying to enforce the success of an unwilling opera star on an unwilling public. When his whole life crumbles to shit and he's on his death bed, only then he finally remembers the sled. It's as if the 'story' of the rope ladder to success at the price of your soul hinges on this surrender of linear personal evolution. THE SOCIAL NETWORK is similarly constructed as the long personal grudge/obsession of a genius computer nerd over a girl who forces him to confront his own immaturity.

As David Fincher is so able a candidate for the role of '21st century Welles' let's examine the nature of genius auteurs in depicting genius millionaires, with the fact borne in mind that movies are an intensely expensive endeavor. Even the smallest indie picture can cost millions and one can only assume that there's more skulduggery involved getting a film made than we will ever know. Compare for example Welles'--perhaps unconscious but nonetheless inexcusable--sabotaging of RKO via his boondoggling in Brazil in 1942 whilst attempting to edit both JOURNEY INTO FEAR and THE MAGNIFICENT AMBERSONS via long distance phone calls and telegrams while he slept with local models, waxed poetically over the suffering poor, and danced through Carnivale. (1) Compare that kind of infantile entitlement to Zuckerberg's in SOCIAL NETWORK and all the dots suddenly connect. You don't make a billion friends without making a few enemies, and sometimes a billion friends are your own worst enemy.

Welles in Rio with his million friends

Mark Z, anywhere, with his.

The ultimate tragedy in both AMBERSONS and FEAR is they could have been great, if Welles had been there to see them through the studio machine to distribution. He wasn't, and ran so far over budget in Brazil he basically bankrupted the studio, then got sore when they re-edited and trimmed AMBERSONS without his consent. The nerve! Fincher seems more reliable, but don't forget ALIEN 3, which wasted money and talent and sucked. And frankly, I don't like SEVEN, which seems the most claustrophobic and misanthropic of the post-SILENCE OF THE LAMBS genius serial killer movies deluge, and features one of Brad Pitt's most annoying performances, yeah?

Fincher digs coding

But all is forgiven with FIGHT CLUB, which almost started a revolution in the theater on E. 86th Street where I saw it, and of course ZODIAC. I still can't listen to any Donovan, let alone "Hurdy Gurdy Man" without getting nightmares. And yet, it's telling that there exists a sense of which came first, Fincher's inability to create human warmth onscreen, or his themes of alienation and the collapse of the social sphere? Like many emotionally-challenged auteurs, Fincher finds warmth at the office -- the autumnal 70s mod beauty of the newspaper bullpen in ZODIAC; the chummy office spaces of Facebook, but overall his worlds are dark and cold and always on the  brink of savagery. THE SOCIAL NETWORK then, is perfectly suited to his talents, or is it the other way around?

The world is my bedroom, I shall not log.

The night Zuckerberg creates the first FB prototype-- a 'who's hot / not" program-- Fincher cuts back and forth between him in his dorm and a sterile yet self-consciously 'decadent' exclusive Harvard club party, with bimbos bussed in from all around, for what is basically a long night of strippers and douchebag boys in club ties and backwards white baseball caps. Perhaps it's because my experiences on these lines were clouded in cigarette and pot smoke, full of drunk shouting and noisy bands, but this exclusive party seemed tragically sad and hollow but it's truly unusual in film and it sets the tone for all subsequent SOCIAL gatherings. The women are all drug-addled groupies or wise, centered ladies who look down at the less together mortals--and the boys are either the aforementioned douchebags or rich nerds hiding behind CRTS, funnels, shots, and six-foot Graphix bongs. No one is 'connecting' --even superstar Napster-creatin' Justin Timberlake is just boastin' and toastin' in a void where he knows everyone's name but only to show off his memory. A Jewish fraternity's Caribbean night party, for example, is dead in the water since there 'could' be a better party elsewhere. No one can enjoy a party if a better one might be going on somewhere, and by the laws of Groucho Marx, the best party is the one they're not invited to. During the day, lectures and classes are merely backdrops for late arrivals, note passing, and early, dramatic departures. In a way this version of Harvard represents the beginning of the end of the social sphere even before the arrival of Facebook. But again which came first? The nanny state censoring nearly all our public acts (sexual harassment, smoking, basically everything done by Don Draper in MAD MEN) or the rise of online communities?

Jack Daniels makes a brilliant 1.75 cameo

And is Fincher a misogynist or is the SN mise-en-scene meant to conjure misogyny, and gender stratification? By the end of THE SOCIAL NETWORK, Zuckerberg is blissfully alone, to stalk... and stalk... without getting rained on, or noticed, or paying for his crimes. The only one's who suffer in this new deal are the women who would prefer men who don't hide and sneer and shout obscenities from the safety of their windows. But that's what money's for.

I remember I used to suffer from great social anxiety before the arrival of Friendster. What helped me were my precious testimonials: "Erich is so cool" etc. Being able to read that list any time, like at  four AM after a bad date, reminded me I had friends who liked me -- it was instant validation-- it worked! By the time I'd migrated to Myspace and Livejournal I was depressed again (neither had testimonials, or 'testies' as they were known) but I now had my insatiable urge fulfilled and my socializing dropped off to nothing. Now, on iMeds, and Facebook, and not being allowed to smoke in bars or restaurants, I never go anywhere. Bars look weird with all that clear air. Now you can see the sad drunk all the way in the back of the room. And he's on his laptop, and the cute girl has her iPhone at the ready, repelling any and all would be hitter-onners with the inarguable pre-emptive presence of THE SOCIAL NETWORK.  Might as well stay home then, and hide, and wait for the collapse to complete, or until girls who aren't coke-addicted groupies finally find a way to see keyboard clacking as something sexy, maybe via a crushed black centipede?

One thing's for sure, the gap between the 'real' of physical nuts-and-bolts-and-eye-contact reality and the safe anonymity of the web is widening. A Rosebud by any other name would smell as sweet, until one finally uncrates it and smells that musty, warped wood and the rusting of the blades. Better to keep it crated forever, and just dream of it--all perfectly, preciously sad and abandoned--while you race down white sloping hills on that online winter sports game, pressing 'play again' over and over... and out.

1) See Simon Callow's Orson Welles Volumer 2: Hello Americans